Brand Story

 Chinese Name: "Xiangya" 

The character "Xiang" evokes soaring flight; "Ya" signifies taking root in Asia and reaching across the globe. Together the name means: to soar on wings, stand firm in Asia, and move out into the world.

 English Name:  For daily brand recognition we use the pinyin  Xiangya .

 Logo Symbol 

The magenta three-stroke flowing wing abstracts the sense of flight in the character *Xiang*, rising toward the upper right. Read through the lens of our industry, it carries three layers of meaning:

  Wings — Lightness:  The light, comfortable feel of intimate apparel, the ultimate pursuit of Xiangya accessories.

  Support — The underwire metaphor:  With resilience, it supports women's confidence and upright poise.

  Warp and Weft — Fabric Texture:  An echo of our core textile and apparel business.

 Three ascending stages:  Setting sail (rooted in manufacturing) → Taking flight (R&D-driven) → Leading the way (global benchmark).

 Color Strategy 

Our primary color is vibrant magenta. This hue is rarely adopted in manufacturing; yet for the apparel industry, magenta naturally evokes closeness to the body, fashion, and women's empowerment. It is a deliberate, industry-aligned color rather than a casual trend. Chinese and English text are set in deep gray to temper the palette, balancing warm and cool tones for a professional, never frivolous impression.

 Typography 

"Xiangya" appears in bold uppercase sans-serif, conveying strength and strong international recognizability; the Chinese "Xiangya" uses a modern bold sans-serif (heiti), steady yet stylish. The unified Chinese-English type treatment reflects our international positioning.